Kuidaore

This project was a limited edition campaign of t-shirts which I designed.

Kuidaore 食い倒れ is a word in Japanese that roughly translates into English as 'to eat yourself into ruin'. I feel like this perfectly summarises how you feel after you've been to a sushi place with a conveyor belt. The t-shirt combined my love for Japan, food & fashion into something relatable. This project expanded past the actual t-shirt design into promotional photos which I set up and photographed myself.

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A few happy customers!

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